STRONG Technical Services Expands Nationally Managed Service Agreement with Marcus Theaters®

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CHARLOTTE, NC, November 30, 2021 (GLOBE NEWSWIRE) – STRONG Technical Services, Inc., (“STS”) a wholly owned subsidiary of Ballantyne Strong, Inc. (the “Company”) (NYSE American: BTN) and a leader in the sales, engineering and services of projection equipment, today announced it has extended its nationally managed service agreement with Marcus Theaters® until 2023. These managed services will include 24/7/365 monitoring, technical support and maintenance on all projection and audio equipment on more than 1,000 screens.

“STRONG Technical Services and Marcus Theaters have a great partnership,” said Blake Titman, senior vice president and general manager, STRONG Technical Services. “Our team has worked hard to complete hardware update projects, including library management systems and network upgrades for Marcus Theaters, to support their exhibit business. We are honored to extend our partnership.

“Over the decades, Marcus Theaters have excelled at providing ‘top notch’ customer service to his clients,” said Ray Boegner, president of Strong Entertainment. “This relentless focus on quality extends from the experience that Marcus Theaters offers its clients in cinema to the service the team expects from its partners. We are delighted that Marcus Theaters has chosen Strong Technical Services for another year of service to its theater complexes.

“Extending our system-wide agreement with Strong Technical Services for another year was an easy decision,” said Rolando Rodriquez, President, President and CEO of Marcus Theaters. “STS and its parent company Ballantyne Strong have been our partners for many years, and they understand and provide the high quality service that Marcus Theaters expects, allowing us to provide the ultimate experience in all of our theaters.”

Those wishing to obtain more information regarding the full range of products and services offered by STRONG Technical Services are encouraged to contact management directly, either by phone at (800) 722-4445 or by email at sales @ strong-tech. com.

About STRONG Technical Services

STRONG Technical Services, Inc. (www.strong-tech.com), a Ballantyne Strong, Inc. company, is an equipment sales, engineering and service provider located in Omaha, NE. The company, with its nationwide service and engineering team, designs, integrates and installs technology solutions for a wide range of applications, including audio, projection and signage applications, with service offerings. managed systems to ensure the availability and availability of solutions.

About Ballantyne Strong, Inc.

Ballantyne Strong, Inc. is a diversified holding company with operations and interests in a wide range of industries. Ballantyne Strong’s Strong Entertainment business unit currently includes Strong / MDI Screen Systems (www.strongmdi.com), a leading global supplier of premium screen and projection coatings, and Strong Technical Services (www.strongmdi.com) -tech.com), which provides comprehensive management of service offerings with 24/7 support across the country to ensure the uptime and uptime of the solution. Ballantyne Strong also has interests in GreenFirst Forest Products Inc., Firefly Systems, Inc. and FG Financial Group, Inc.

About the Marcus Theaters

Marcus Theaters, a division of The Marcus Corporation, is the fourth largest theater circuit in the United States and currently owns or operates 1,064 screens in 85 locations in 17 states under the Marcus Theaters, Movie Tavern® by Marcus and BistroPlex® brands. For more information, visit www.marcustheaters.com and follow the company on Facebook and Twitter (@ Marcus_Théâtres).

Forward-looking statements

This press release may include forward-looking statements, such as our expectations regarding future sales, the impact, duration and severity of the COVID-19 pandemic, and the adequacy of actions taken in response to the pandemic, which involve a number of risks. and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section contained in Section 1A of Ballantyne Strong, Inc.’s Annual Report on Form 10-K for the year ended. on December 31, 2020 and subsequent filings by the Company with the Securities and Exchange Commission, and the following risks and uncertainties: the negative impact that the COVID-19 pandemic has already had, and may continue to have, on business and financial condition of the Company; the Company’s ability to maintain and expand its revenue streams to offset declining demand for the Company’s digital cinema products and installation services; potential interruptions in supplier relationships or higher prices charged by suppliers; the Company’s ability to compete successfully and introduce enhancements and new features that are accepted by the market and keep pace with technological developments; the Company’s ability to successfully execute its capital allocation strategy or to obtain the returns it expects from these investments; the Company’s ability to maintain its brand and reputation and to retain or replace its major customers; the challenges associated with the Company’s long sales cycles; the impact of a difficult global economic environment or market downturn (such as the current economic disruptions and market volatility generated by the ongoing COVID-19 pandemic); economic and political risks of selling products in foreign countries (including tariffs); risks of non-compliance with US and foreign laws and regulations, potential sales tax collections and claims for uncollected amounts; cybersecurity risks and the risks of damage and disruption of computer systems; the Company’s ability to retain key members of management and successfully integrate new officers; the Company’s ability to make acquisitions, strategic investments, entry into new lines of business, divestments, mergers or other transactions on acceptable terms, if at all; the impact of the COVID-19 pandemic on the Company’s portfolio companies; the Company’s ability to use or enforce its intellectual property rights, the impact of natural disasters and other catastrophic events (such as the ongoing COVID-19 pandemic); adequacy of insurance; the impact of having a majority shareholder and the vulnerability to fluctuations in the price of the Company’s shares. Given the risks and uncertainties, readers should not place undue reliance on forward-looking statements and should recognize that statements are predictions of future results which may not turn out as expected. Many of the risks listed above have been, and may still be, exacerbated by the current COVID-19 pandemic, its impact on the film and entertainment industry, and the deteriorating economic environment. Actual results could differ materially from those anticipated in forward-looking statements and from historical results, due to the risks and uncertainties described in this document, as well as others not currently anticipated. New risk factors emerge from time to time and it is not possible for management to predict all of these risk factors, nor to assess the impact of all of these factors on the business of the Company or the extent to which one factor, or a combination of factors, may cause actual results to differ materially from those contained in forward-looking statements. Except as required by law, the Company assumes no obligation to update, withdraw or revise forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

STRONG Technical Services Contact
Blake titman
Strong Technical Services, Inc.
Senior Vice-President – General Manager
(800) 722-4445
[email protected]rong-tech.com

Strong contact from Ballantyne
Marc Roberson
Ballantyne Strong, Inc.
Chief Executive Officer
(704) 994-8279
[email protected]

Investor Relations Contact
John Nesbett / Jennifer Belodeau
IMS Investor Relations
(203) 972-9200
[email protected]



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