STRONG Technical Services completes IPIC screening in Atlanta

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CHARLOTTE, North Carolina, December 22, 2020 (GLOBE NEWSWIRE) – STRONG Technical Services, Inc., a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in the sale of projection equipment , Engineering and Services, completed the installation of projection equipment for the newest location of the IPIC Theater in Midtown Atlanta on the reinvented Colony Square. STRONG Technical Services (STS) has installed state-of-the-art projection systems with an advanced load-balanced, fault-tolerant network to support projection booth equipment, a streaming content library and a large QSC Q-SYS ecosystem throughout the resort.

“IPIC Atlanta has enabled STS to push the boundaries of a traditional kiosk network,” said Blake Titman, vice president and general manager, STRONG Technical Services. “Our engineering team has worked hard to develop a new converged network architecture for theaters that can support a wide range of new technologies such as QSC Q-SYS, AV over IP for streaming applications and gaming. room. STRONG Technical Services engineering, 24/7/365 support and nationwide field service capabilities are unmatched when combined with our integrated technology and solutions. products.

“In partnership with STS, we are able to install the latest applications and updates to ever-evolving digital cinema technology,” said Paul Safran, CEO and Legal Counsel of IPIC Theaters. “The new network architecture is the next step for a stable streaming environment for studio content as well as alternative content. “

Those wishing to obtain more information regarding the full range of products and services offered by STRONG Technical Services are encouraged to contact management directly, either by phone at (800) 722-4445 or by email at sales @ strong-tech. com.

About STRONG Technical Services

STRONG Technical Services, Inc. (www.strong-tech.com), a Ballantyne Strong, Inc. company, is an equipment sales, engineering and service provider located in Omaha, NE. The company, with its nationwide service and engineering team, designs, integrates and installs technology solutions for a wide range of applications, including audio, projection and signaling applications with managed service offerings. complete to ensure the availability and availability of solutions.

About Ballantyne Strong, Inc.

Ballantyne Strong, Inc. (www.ballantynestrong.com) and its subsidiaries are engaged in a variety of business activities, including the design, integration and installation of technology solutions for a wide variety of applications; development and delivery of out-of-home messages, advertising and communications; manufacture of projection screens; and the provision of managed services, including monitoring of network equipment. The Company focuses on the entertainment, retail and advertising markets.

About IPIC

IPIC Theaters, LLC. is the leading American theater and restaurant brand. Pioneering the dining concept, IPIC® Theaters’ mission is to provide a visionary entertainment escape, showcasing high-quality cuisine and mixology led by chefs in architecturally unique destinations that include cinemas and restaurants. top of the line. IPIC theaters offer guests multiple levels of premium leather reclining seating, including lounge chairs and pod seats. IPIC Theaters currently operates 7 restaurants and 15 movie theaters with 116 screens in California, Florida, Georgia, Illinois, Maryland, New Jersey, New York, Texas and Washington. IPIC has health and wellness standards in place that follow CDC guidelines and can be found here. In addition, IPIC Theaters participates in the Cinema Safe program of the National Association of Theater Owners (NATO), you can find out more here. For more information, follow IPIC on Facebook and Instagram, and visit IPIC.com.

Forward-looking statements

This press release may include forward-looking statements, such as our expectations regarding future sales, the impact, duration and severity of the COVID-19 pandemic, and the adequacy of actions taken in response to the pandemic, which involve a number of risks. and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section contained in Section 1A of Ballantyne Strong, Inc.’s Annual Report on Form 10-K for the year ended. December 31, 2019, Part II, Item 1A of the Company’s Quarterly Report on Form 10-Q for the Quarterly Period ended September 30, 2020 and subsequent Company filings with the Securities and Exchange Commission, and risks and uncertainties the following: the negative impact that the COVID-19 pandemic has already had, and may continue to have, given the Company’s commercial and financial situation, the Company’s ability to maintain and increase its sources of revenue to compensate for declining demand for the Company’s digital cinema products and installation services, potential interruptions in supplier relationships or higher prices charged by suppliers, the capacity the Company to successfully compete and introduce improvements and new features which are accepted by the market and which keep pace with technological developments, the Company’s access to capital, the Company’s ability to successfully execute its capital allocation strategy, the Company’s ability to maintain its brand and reputation and to retain or replace its major customers, the challenges associated with the Company’s long sales cycles, the impact of a difficult global economic environment or a market downturn (such as the current economic disruption and recession and market volatility generated by the ongoing COVID-19 pandemic), economic and political risks of selling products in foreign countries (including tariffs), risks of non-compliance with US and foreign laws and regulations, potential sales tax collections and claims for uncollected amounts, cyb les r security risks and the risks of damage and disruption to information technology systems, the ability of the Company to retain key members of management and to successfully integrate new executives, the ability of the Company to achieve acquisitions, strategic investments, entry into new business sectors, divestments, mergers or others on acceptable terms or not at all, the impact of the COVID-19 pandemic on companies in which the Company owns investments, the Company’s ability to use or enforce its intellectual property rights, the impact of natural disasters and other catastrophic events (such as the ongoing COVID-19 pandemic), the adequacy of the insurance, the impact of having a majority shareholder and the vulnerability to fluctuations in the price of the Company’s shares. Given the risks and uncertainties, readers should not place undue reliance on forward-looking statements and should recognize that statements are predictions of future results which may not turn out as expected. Many of the risks listed above have been and could be further exacerbated by the COVID-19 pandemic, its impact on the film and entertainment industry, and the deteriorating economic environment. Actual results could differ materially from those anticipated in forward-looking statements and from historical results, due to the risks and uncertainties described herein, as well as others not currently anticipated. New risk factors emerge from time to time and it is not possible for management to predict all of these risk factors, nor to assess the impact of all of these factors on the business of the Company or the extent to which one factor, or a combination of factors, can cause actual results to differ materially from those contained in forward-looking statements. Except as required by law, the Company assumes no obligation to update, withdraw or revise forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

STRONG Technical Services Contact
Blake titman
Strong Technical Services, Inc.
Vice-president – General manager
(800) 722-4445
[email protected]

Ballantyne Strong Company Contact
Marc Roberson
Ballantyne Strong, Inc.
Chief Executive Officer
(704) 994-8279
[email protected]

Investor Relations Contact
John Nesbett / Jennifer Belodeau
IMS Investor Relations
(203) 972-9200
[email protected]



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